Latest
Brand Archetypes
The Pioneer We continue our discussion on the 12 character types as started in the article, Does YOUR Brand Take a Stand? – the Archetypes. Our second
Read More
Your Business on the Web
What is Web Presence? Web presence (also known as Internet presence, online presence) is the digital and/or electronic representation of a person, place, business, or topic on the
Read More
Brand Archetypes
The Purist As promised in the article, Does YOUR Brand Take a Stand? – the Archetypes, we begin our examination of the 12 character types that brands fall
Read More
Customer Service & Experience
Pricing Transparency Needed for Comparison Shopping Picture this… you’ve decided it’s time to make a purchase (big or small). You have a general idea of what you’re looking
Read More
Brand Archetypes
The Era of H2H Before ALL else, we are all just PEOPLE! Recognizing, understanding and using this FACT is a key element in personal and business success, especially
Read More
Business Branding for Success
The Business Branding Process Recall our 2-part system that makes up the business branding process: Implementing YOUR Business Branding Strategy Once you’ve Defined YOUR Business Branding Strategy
Read More
Business Branding for Success
The Business Branding Process In a previous article on “The How of Branding”, we devised a 2-part system for business branding: Defining YOUR Business Branding Strategy To
Read More
Personal Branding for Success
The Personal Branding Process Recall the 2-part system that makes up the personal branding process: Implementing YOUR Personal Branding Strategy In a previous article, we covered the
Read More
Personal Branding for Success
The Personal Branding Process In the article, “Understanding Business Branding – Part 4”, we narrowed down the personal branding process to a 2-part system involving some basic steps:
Read More
Business Branding for Success
The How of Branding As we continue our discussion on understanding business branding, we want to turn our attention to the HOW… How do you brand yourself? How
Read More