A Learning Center
The main purpose of our blog is to provide a learning center primarily for professional service providers. Our goal is to help business owners take control of their marketing strategies by empowering them to grow in confidence through understanding.
While most offline business owners recognize that times are changing and that the longevity of their business is dependent on them including the online arena in their marketing strategies, many are highly intimidated by the thought of stepping into the unknown.
Which Course of Action is Best?
When faced with this dilemma, most business owners tend to choose one of the following courses of action:
- Keep delaying the transition process. ← Futile
- Try to do it all themselves. ← Overwhelming
- Hand over everything to an outside source (i.e. individual or company). ← Costly
Refusing to accept the reality that a proper web presence (i.e. more than just a website) is a NECESSITY in today’s world is useless and results in lost revenue.
Trying to become a jack-of-all-trades in the marketing of your business will quickly prove to be an overwhelming prospect and generally results in nothing being done. It could even divert precious time away from attending to the day-to-day affairs of your business.
Outsourcing all the marketing of your business could prove to very costly IF you do not exercise care when selecting an individual or company to work with.
The Recommended Solution
Face it, no one knows your business and understands your philosophy better than YOU!
So, what works best is a blend of self-education and outsourcing.
While it is not necessary for you to become an expert marketer, by becoming familiar with the world of online marketing, you will be in a much better position when you are ready to choose your marketing team.
What’s In It For You?
This is where iBeFound and our blog comes in.
Here you will find the training designed to demystify the online marketing arena, and show you how to develop an effective marketing strategy for your business.
Here you will find the tools geared to simplifying your own marketing efforts.
Here you will find the guidance needed to make the educated choices that you will face as a business owner with an online presence.
So, take a look around. Interact by connecting, following and sharing. Help us achieve our goal to…