In our continued coverage of the 12 character types that began in the article Does YOUR Brand Take a Stand? – the Archetypes, we have already looked at 3 of the 12.
Now, we turn our attention to our fourth character type – The Conqueror. Is this the archetype of your brand?
As shown in the image below, the etymology of the word conquer suggests that it literally means “complete a search”.
In modern day language, there are a variety of meanings and usages of this word. In the context of brand archetypes, to conquer means “to gain, win, or obtain by effort, personal appeal, etc.” OR “to gain a victory over; surmount; master; overcome”.
The Hero, the Warrior, and the Champion are other names for the Conqueror.
So, is YOUR brand “identified by an ability to meet and overcome adversity”?
Does it believe in meeting challenges head on?
Are its core values resilience, relentlessness and self-confidence?
Does it take a stand for empowerment?
Sayings The Conqueror Lives By
- “Winning is everything”
- “Winning takes talent, to repeat takes character”
Values The Conqueror Holds Dear
A Conqueror champions values such as:
Attitudes The Conqueror Hates
A Conqueror disdains:
Qualities in Opposition to The Conqueror
- Giving Up
The Conqueror in Personal Brands
Some well-known personal Conquerors are:
- Vince Lombardi
- Lance Armstrong
- Michael Jordan
Some everyday people who are personal Conquerors:
- Malala Yousafzai [Women’s / Children’s Rights Activist, Nobel Peace Prize Winner]
- Zach Pickard [has the rare premature-aging disorder progeria]
[I would like to add some more everyday personal brands to this list. If you know of any that might fit into this category, please submit your suggestion via the comment section below. I will review them and determine whether or not they make suitable candidates to be added to the list. Thank you in advance.]
The Conqueror in Business Brands
Some well-known business brands that are Conquerors include:
- The Marines
- Weight Watchers
Here are some more Conqueror-type businesses:
[I would like to add some more businesses, preferably small to mid-sized, to this list. If you know of any that might fit into this category, please submit your suggestion via the comment section below. I will review them and determine whether or not they make suitable candidates to be added to the list. Thank you in advance.]
In the Meantime…
For more on conquerors, you might find the following resources interesting:
Be sure to visit our “Who and What of Business Branding” board on Pinterest for some more insights.
Follow iBeFound International Ltd’s board Who and What of Business Branding… on Pinterest.
Time for YOUR input
- What other well-known people and businesses are Conqueror brands?
- As a personal brand, are you a Conqueror?
- Business Owners: If YOUR brand is a Conqueror, please share what makes it so?